Did you know that?
- 90% of U.S. adults own a mobile device.
- 87% of U.S. adults use the Internet.
- 58% of U.S. adults own a smartphone.
Healthcare Information is Online. This is how users interact with health information online.
- 72% of Internet users say they looked online for health information.
How Users Get Online Healthcare Information:
- 77% began their last session at a search engine such as Google, Bing, or Yahoo.
- 3% began at a site that specializes in health information, like WebMD.
- 2% started their research at a more general site like Wikipedia.
- 1% started at a social network site like Facebook.
Most Commonly-Researched Topics:
- Specific diseases or conditions.
- Treatments or procedures
- Doctors or other health professionals.
½ of online healthcare information research is on behalf of someone else.
- 26% of online health seekers have been asked to pay for access to something they wanted to see online.
- 2% of online health seekers actually paid for it.
Most Popular Resources for Getting Information or Support:
Most Sought for Resource: Clinicians
- 70% of U.S. adults got information, care, or support from a doctor or other health care professional.
- 60% of adults got information or support from friends and family.
- 24% of adults got information or support from others who have the same health condition.
Even though a vast majority of health care and conversation took place offline, 35% of U.S. adults have sought the information online.
“Online Diagnosers” – Those who searched for answers on the Internet.
- 46% of Online Diagnosers said the information they found online led them to think they needed medical professional attention.
Accuracy of their Initial Diagnoses:
- 41% of Online Diagnosers said a medical professional confirmed their diagnosis.
- 2% said a medical professional partially confirmed it.
- 35% did not visit a clinician to get a professional opinion.
- 18% consulted a medical professional and the clinician either:
Did not agree.
Had a different opinion.
- 1% said the conversation with the clinician was inconclusive.
Who is More Likely to Go Online for Possible Diagnosis? – Women are more likely than men to go online to figure out a possible diagnosis.
- Younger people.
- White Adults.
- People who live in households earning $75,000 or more.
- People with a college degree or advanced degree.
The Social Life of Healthcare Information – Peer-to-Peer Support
- 26% read or watched someone else’s experience about health or medical issues.
- 16% went online to find others who might share the same health concerns.
- 30% have consulted online reviews or rankings of healthcare services or treatments.
- About one in five internet users have consulted:
Online reviews of particular drugs or medical treatments.
Doctors or other providers.
Hospitals or medical facilities.
- 3-4% have posted online reviews of health care services or providers.
Mobile Healthcare: Generation, aggregation, and dissemination of health information via mobile and wireless devices.
Phones and Healthcare
- 31% of cell phone owners, and 52% of smartphone owners, have used their phone to look up health or medical information.
Who is More Likely to Look Up Medical Information on Their Phones? These groups are significantly more likely than other groups to have mobile Internet access.
- African Americans.
- People who hold a college degree.
- Young people.
- People who recently faced a medical crisis.
- People who experienced significant and recent health change.
Hexting (Healthcare Texting)
- 80% of cell phone owners say they send and receive text messages.
- 9% receive any text updates or alerts about health or medical issues.
- Women, between 30 and 64 are more likely than other cell phone owners to have signed up for health text alerts.
Healthcare Apps – Smartphones enable the use of mobile software applications to help people track or manage their health.
- 9% of smartphone owners have at least one health app on their phone.
- Exercise, diet, and weight apps are the most popular types.